QuickLift: Separating Fact From Fiction In Less Invasive Facelift Surgery

What patients need to know about “quick” from the developer of the QuickLift

By Dr. Dominic A. Brandy

Minimally invasive facelift surgery presents significant potential benefits to patients in terms of time spent in surgery, recovery periods and results. Understanding the benefits and risks of procedures such as the QuickLift can help patients properly assess the suitability of this type of facelift surgery compared to other courses of action.

As the developer of the QuickLift, a popular, less-invasive alternative to more complicated facelift surgery, I have worked with thousands of patients. I have also taught the QuickLift procedure to dozens of doctors. This has given me the opportunity to learn and understand the benefits and the risks of less invasive facelift surgery from the patient and the physician perspective. Having undergone the procedure myself, I have a personal connection to the patient as well as the physician perspective that I believe provides additional insight.

Seeing as many patients as I do, and hearing from as many doctors as I do, I feel that the true picture of facelift surgery is distorted in our digital age. It’s easy for individuals to misrepresent the true nature of facelift surgery in an exploding number of online forums, including blogs and video sites. It’s time for someone who knows the facts to put the record straight and provide the clear, honest information that potential patients seek.

I wanted to share the same information in this article that I share with patients in our practice. I want to separate fact from fiction and give a clear picture of the benefits and risks of facelift surgery. I know from personal experience (including my own procedure) that less invasive facelift surgery can produce good results. But I also know that some people have unrealistic expectations about cosmetic surgery. That is one reason I am writing this article, to put things in their proper perspective.

Does your face match your age?

Let’s begin with an understanding of the need for facelift surgery. In the 21st century, the average health of a given man or woman is better than what it was 50 years ago. The good news is that as we continue to learn more about good health and nutrition, and combine that with modern medicine, we live longer. Internally, our organs, our bones, our muscles and our brains are generally healthier and last longer.

Until the advent of cosmetic surgery, we had not applied the same focus on the physical appearance of good health as we have to internal good health. Cosmetic surgery, including facelift surgery, allows us to look as good on the outside as we feel on the inside.

There is ample scientific support for cosmetic procedures that help retard the visible aging process. Our skin, generally speaking, is a fragile commodity. Scientists know that, from age 25 on, we lose about 1 percent of our skin’s tonal quality a year.

The Faces of Age: An Example of Aging Without Facial Rejuvenation

The Faces of Age: An Example of Aging Without Facial Rejuvenation
The Faces of Age: An Example of Aging Without Facial Rejuvenation

We joke that gravity catches up with us. Like many jokes, there is truth in this one. As we age, we begin to sag at the jowls and around the eyes. The face we present to the world reflects less and less how we feel on the inside, the older we become.

This visible process of aging is more pronounced for women, who typically have thinner skin than men. It is not an old wife’s tale that women appear to age more quickly than men. It is scientific fact. In the first five years of menopause, for example, women’s skin accelerates from 1 percent annual loss in tonal quality to 6 percent a year, or 30 percent loss in those five years alone. After the first five years of menopause, the rate of decrease continues at 2.1 percent a year for women. While the changes for women may be more dramatic at first, the same aging process catches up with men, which is why 15-20 percent of all facelift patients today are men.

Thanks to modern cosmetic surgery, this rapid and sometimes startling change in the face we present to the world does not have to define who we are. We can make surgical and post-surgical changes in how we care for our face that can help us look as young as we feel on the inside. We can make changes in our appearance that spur us to make changes in our lives that lead to better health.

I have seen this time and again with my own patients — cosmetic surgery becomes the “signal point” or second chance in their lives to exercise regularly, lose weight, deal with stress, change jobs, and generally, take better care of themselves. Changing body image through cosmetic surgery can have profound impacts on how patients feel on the inside, improving mental and emotional health as well as physical appearance. Patients report that cosmetic surgery can make you feel better on the inside.

What’s the best type of surgery to present my “real” face to the world?

The cosmetic surgery choice that is best for you will emerge only after you thoroughly investigate potential procedures, doctors, and outcomes. I advise my patients to make the decision that feels and looks right for them. I recommend that you listen to what others have to say. But listen most importantly to your own heart.

After nearly three decades of practice as a cosmetic surgeon, I speak from experience. That experience led me to develop the QuickLift and to continually work to perfect the procedure. I work with hundreds of patients each year who are good candidates for the surgery.

Early facelift procedures were limited in the extent of skin lifting to improve skin tone, and did not address the superficial musculoaponeurotic system (the SMAS, which is the covering of the facial muscles that I work with in performing the QuickLift). Consequently, the medical literature shows these early facelifts had a short life span, sometimes just a few years.

A Visual Comparison of Facelift Procedures

Facelift Visual Comparision
A Visual Comparison of Facelift Procedures

In the early 1990s, the composite rhytidectomy was introduced. This facelift procedure involves aggressive undermining of the face in a deep plane, and the elevations of the SMAS, cheek fat, and the muscles that close the eyelids (orbicularis oculi). Because of its more aggressive nature, this procedure typically has a higher complication rate, and patients can have a relatively long disfigurement period, with four to six weeks off of work and a period of six to 12 months before optimal results are achieved.What I have learned in three decades of practice is that patients with busy lives do not want to deal with prolonged swelling or a higher risk of complications.So when I think of “quick” with regard to the QuickLift, certain aspects of the surgery come to mind. The most appealing aspect of this procedure is that it typically requires less downtime, meaning a patient can go back to their regular life more quickly.This begins with the surgery itself. It typically takes much less time to perform a QuickLift as compared to more extensive facelift surgery. Patients often experience procedure times of 90 minutes and sometimes less; more if adjunctive procedures are added.Second, because of the way the QuickLift is performed, patients typically need only local anesthesia, though additional sedative is sometimes indicated and offered by different surgeons. The potential risks, side effects, etc., all grow with more complex surgical procedures that require general anesthesia. And the medical literature shows that, the older we are, the more risk we face with general anesthesia.Third, the QuickLift procedure itself is less invasive medically. Traditional “deep plane” facelift surgery for instance, works at a deep skin level where your nerves lie. While this procedure may be best for some patients, the risk of nerve damage cannot be ignored. To work around the nerves, deep plane procedures require more surgical time, and more time in surgery typically calls for more intense anesthesia needs.The QuickLift, in contrast, is performed in the SMAS layer where there is little chance of nerve damage. In fact, of the thousands of QuickLift procedures performed nationally, I am unaware of any cases of permanent nerve damage.Put these important considerations together and it’s clear that if a particular kind of surgery takes less time to do, involves less aggressive anesthesia and less complicated surgical techniques, it is “quicker.”Less time in surgery, with a reduced need for anesthesia and less invasive techniques leads, generally speaking, to much quicker healing and results that are visible much sooner. This is an observable fact based upon thousands of successful procedures that have been documented in the medical literature. No pain no gain Even though the inference taken from Quick may be that the QuickLift is a drive-through procedure, it is vitally important to understand that the decision to have any surgical procedure, certainly a cosmetic one, is a big one. It is one that, regardless of the selected procedure and the quality of the care, may not lead to the expected outcome.In my title for this section, I did not mean to suggest that facial procedures are painful. By and large, they are not. However, the more aggressive the procedure, the more probable is the increase in the level of discomfort. Conversely, less aggressive typically translates into less discomfort.  My point is that there are numerous issues that individuals go through in deciding to pursue facial enhancement.  Do they really want a facelift? What type of facelift is best for them? And what doctor do they choose to perform the surgery?

QuickLift With Minimal Swelling and Bruising Post-Operatively

QuickLiftTM With Minimal Swelling and Bruising Post-Operatively
QuickLift Pre Procedure





QuickLift 3 Days Post Procedure
QuickLift 3 Days Post

QuickLift 3 Days Post Procedure
QuickLift 7 Days Post

Without going into great detail, here are some of the possible “curve balls” that may lead to a longer, or possibly, impeded journey to an expected outcome:EXPECTATION: regardless of how well a doctor performs a facelift or QuickLift, if the patient is expecting yin, and they get a yang, there will be some discontent. That is where consultation comes into play. Consultation is the ideal forum to create a realistic plan with the doctor in a private setting. What can reasonably be expected from the procedure relative to the facial conditions and goals of YOU, the patient? No procedure including the QuickLift is a cookie-cutter procedure. It must be customized to meet the various nuances that make each of our faces unique. This starts and often ends with the consultation.COMPLICATIONS: I often tell my patients that there is no real comfort in numbers because even if there is a 1or 2 percent chance of a certain complication, it is 100 percent if it happens to you. The reality of that is often difficult for the patient to understand. It is human nature to want to blame something or someone for a problem. However, with the complexity of the human body and the healing variables there within, complications WILL occur. It is not a subject that is typically dwelled on by patient or the doctor, since the chances of a significant complication are rare, but it is part of the patient’s decision and should be discussed before surgery.

QuickLift With Significant Post-Procedure Bruising and Swelling; After Healing

Discoloration days post-procedure
Discoloration days post-procedure

Patient same day with hair camouflaging area
Same day, hair camouflaging area

QuickLift: Weeks later, after healing resolved
QuickLift: Weeks later, after healing

In my experience, and in the medical literature, the most common complications occur within the first 48 hours: hematoma, poor circulation (usually along the incision, which can lead to some scabbing and a wider healing scar or necrosis, also known as skin death), swelling and bruising.These complications are certainly manageable, and part of the process. In these situations, it is vital that the patient not panic. When the patient is completely compliant — listening to and following the physician’s instructions for follow-up care — it makes all the difference in the world.

Why I wrote this article

I want to close this article by explaining some important points about the benefits of less invasive procedures.Because we have developed a consistent, repeatable means of performing this surgical procedure, we are able to share it with other talented surgeons who can perform it in their own practices.In sharing the QuickLift with the profession, I am first training fellow surgeons in a specific medical procedure that, given the individual facts of a specific patient’s own medical condition, has proven over time to be repeatable from patient to patient, with great benefits to patients who are right for the procedure.But in three decades of practice, I’ve learned it’s not enough for doctors to talk to each other about procedures that can make a great difference in patients’ lives. You must also explain to patients why a particular procedure might be beneficial to them, and also, what risks or complications they might face. This is why I wrote this article. I want potential patients to understand the benefits and risks of this procedure, which could be beneficial to them. I want to help patients make the best choice for them.Aging is a fact of human existence. In the 21st century, in our society, good health, nutrition and modern medicine have us living longer, more fruitful lives. Yet far too many of us present a face to the world that doesn’t reflect how we feel on the inside, or the facts of our physical health.Less invasive facelift surgery such as the QuickLift can help us present a true picture of ourselves to the world.

If you are evaluating this kind of procedure for yourself, or for someone you love, I hope I have helped you to separate fact from fiction, and develop a true understanding of what you need to know about “quick” when it comes to facelift surgery.

To learn more or schedule an evaluation, click here to find a doctor near you. 


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